The concept for this promo was to show the creation of a garment from the conceptual sketch phase to the final dress on the catwalk. Project Runway has always been about pitting designers against each other, so we approached it like going to war, a fashion war. Close up images of hands cutting, sewing, and making the dress, juxtaposed with sound effects of weapons loading and firing. The design was treated with bold simple typography reminiscent of Vogue fashion editorials.